How pooling can give loyalty programs an extra edge

How pooling can give loyalty programs an extra edge
Loyalty schemes have taken center stage during the pandemic, even becoming financial lifelines, as airlines seek to boost revenues through program member engagement and retention. In our recent eBook, "Four low or no-cost ways to improve the value of airline loyalty currencies", we looked at different tactics that airlines can apply to increase loyalty program value. In this post, I would like to focus on "the pooling effect". What is the pooling effect? Also known as "Family Accounts", "Householding", and "Mileage Pooling", the idea is gaining traction across the industry and is based on huma...
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Transforming air cargo sales and distribution through digitization

Transforming air cargo sales and distribution through digitization
Remember those images of telephone switchboard operators plugging cables into different jacks to establish phone calls? As we stare at our smartphones today, thankfully, those images are part of history. While the telecoms industry has made giant strides over the past decades, some industries are still lagging behind technological evolution. Underpinned by legacy systems, outdated messaging types, and heavy manual intervention in too many cases, air cargo is one of them. Air cargo retail, today  Faxes, emails, call centers, and industry teletype messaging have dominated air cargo sales an...
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The new reality of digitalization in the travel industry

The new reality of digitalization in the travel industry
I was fortunate to participate in one of the first in-person travel industry gatherings in Europe since the start of the pandemic in early 2020 at the Aviation Event 2021 in Tenerife. As aviation experts and stakeholders came together on 11 June, there was a sense of both excitement and trepidation. Hidden behind obligatory sanitary masks, face-to-face conversations were taking place again like the good old days - live, in 3D, and in color! Nonetheless, the journey to Tenerife had certainly revealed new encouraging, yet alerting, realities: Flights are operating and airports are filling up, bu...
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How a new approach to airline crew tracking helps optimize costs

How a new approach to airline crew tracking helps optimize costs
With the advent of Low-Cost Carriers, new business models emerged that fundamentally changed the way airlines operate. Increased pressure on cost reduction and optimized spending is now firmly on the agenda. Yet, a fine line exists between controlling costs and delivering quality service that drives customer satisfaction. Crew management sits between both. In our recent "Applying scenario-based planning in airline operations for crew pairing optimization"white paper, we looked at how "what-if" models help build cost-effective pairing. So let´s dig a little deeper into optimized spending during...
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Why technology is the hospitality industry’s best ally

Why technology is the hospitality industry’s best ally
Covid 19 has undoubtedly created far-reaching consequences for the global economy; as we adapt and learn to navigate the 'new normal', the hospitality industry needs to look upon technology as a partner. It's a powerful ally in assessing what is working and helping the sector to become more agile, progressing towards recovery and importantly, business continuity. We've highlighted four areas in this video where technology can play a vital role in driving the hospitality industry back to recovery: managing the safety and health of customers and staff; optimising current costs; finding additiona...
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