Asish Koshy

Enabling Cruise Lines to be Total Vacation Providers

"Newlywed", "overfed" or "nearly dead" – the cruise industry has for long been fighting such stereotypes about its customer base. But perceptions are clearly changing, and the average cruise passenger is now in the mid-40s; strongly suggesting an influx of millennials and Gen Z into the mix. Cruise providers themselves seem to be supporting this trend in a very active manner, by tailoring onboard offerings and the passenger experience to suit this segment better than it did in the past. Some of the key levers in this regard are duration of the cruise, thematic offerings, price points, distinct...
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Daniel Stecher

Managing weather-driven disruptions to airline operations

Force Majeure – an act of God or a natural calamity which is beyond the control of mankind – is considered a valid reason in the airline industry for delay or cancellation of flights. Any other reason may result in massive losses, heavy penalties (based on the specific contract clauses) and damage to customer goodwill in a heavily competitive industry. Can your airline afford a long downtime in business, especially if the disruption stems from human error or technical failures? Read more: Hurdles in modernization of airline operations management Some parts of the Indian subcontinent – one of t...
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Daniel Stecher

Cost of disruption: Can your airline afford a pilots' boycott?

Google the term "pilot strike" and you can witness a virtual bloodbath on your screen! Of course, no real blood is involved, but the numbers represent a significant amount of money that is bleeding from the affected airline's coffers on account of disruptions to their service. If you are in charge of an airline's P&L, or some key part of operations involving human staff, you should probably ask yourself – Are you fully aware of the impact such a strike (or other disruptive event) could have on your airline? Can your airline survive such a hit? Disruption: What's at stake for an airline? ​ ...
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Ashok Rajan

3 focus areas for air cargo to empower e-commerce - Part 2

​In the previous part of this blog post series, we had considered the symbiotic relationship between air cargo and e-commerce. A key observation was that instead of pushing for full consolidation, the more practical solution should involve a significant effort invested in creating highly customized cargo products that enable e-commerce companies to improve the value proposition they provide to their customers. The first focus area had also been explored. Here we continue with the rest of the focus areas which will help air cargo to align better with e-commerce players and their requiremen...
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Ashok Rajan

3 focus areas for air cargo to empower e-commerce - Part 1

The phrase "brick and mortar" is a retronym to imply a physical entity in a landscape that is slowly being taken over by its digital variant – the most prominent example being a retail store in a world that is embracing e-commerce. At the risk of oversimplification, the electronic model is favourable for sellers who can cut off intermediaries as well as save investment in showroom space and other sales display related costs, while the end customers appreciate the fact that these savings are typically passed on to them through slashed prices! The key lies in the logistics of getting the purchas...
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