Corporate Blog

If airlines don’t take care of their customers, someone else will

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There are at least 1,000 airlines operating in the world today [1]. And they're in a race, even the ones that don't know it yet. Airline spending on digital transformation is growing by 27% a year and is expected to reach over US$35 billion by 2030 [2]. From a relatively slow start, carriers will rush to digitize everything from order management, through distribution, to customer service, retail offering and more. The question is not will this or that carrier digitally transform their operations. It's will they do it fast enough, will they get enough right from the outset to enjoy first-mover ...

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Navigating the Turbulence: Unraveling the Complexities of the Mexican Aviation Industry

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In 2023, the Mexican aviation industry has seen significant growth, becoming the largest market in Latin America, surpassing Brazil. This growth has been driven by both domestic and international demand, resulting in a notable 16% increase in passenger numbers compared to pre-pandemic figures. Between January and June, the industry recorded a total of 58.15 million passengers. Mexico's three major airlines – Aeromexico, Viva Aerobus, and Volaris – have made great progress in recovering from the unprecedented challenges that the aviation sector faced during the COVID-19 pandemic. Despite this p...

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Is your technology platform holding your loyalty program back?

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Loyalty programs are a priceless starting point for developing deeper connections with customers. Insights on customer behavior and preferences is like having a head start in the race to establish value-based, personalized member engagement. Yet, in every conversation I have with customers, we spend a lot time analyzing whether their technology platform is an enabler or disabler to meeting business objectives. Loyalty teams have fantastic ideas but often can't get them to market either because their technology doesn't support their ideas or the time and cost it would take to develop and adapt ...

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Sunitha Sivadasan – Lead Manager, IBS Software, Cochin, India

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Hello Sunitha, tell us a bit about your role and what you enjoy I work in the Hospitality Line of Business; in my role as a Lead Manager, I oversee multiple teams of engineers, ensuring that projects are executed successfully and on time. I work closely with cross-functional teams like product management and design to align our efforts with business goals. I really enjoy working with my teammates and seeing them develop and flourish in their roles. What drew you to the tech sector? After completing my Diploma in Computer Hardware and my B. Tech at Govt College of Engineering, Kannur, I initial...

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Eight ways smartphone native apps increase airline revenues and improve the traveler experience

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With IATA forecasting USD 4.7 billion in net profits for airlines in 2023, things are looking up for the travel industry. And with the global online travel booking market expected to witness a 14.9% CAGR in the run-up to 2028, the challenge now shifts from staying alive to being competitive. Nearly half of all digital travel sales happen via smartphones, and over a quarter of travelers use smartphone apps exclusively to make their bookings. With widespread and increasing smartphone usage, airlines simply can´t ignore the channel. Relying on mobile-supported websites and clunky app user experie...

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