In 2023, the Mexican aviation industry has seen significant growth, becoming the largest market in Latin America, surpassing Brazil. This growth has been driven by both domestic and international demand, resulting in a notable 16% increase in passenger numbers compared to pre-pandemic figures. Between January and June, the industry recorded a total of 58.15 million passengers. Mexico's three major airlines – Aeromexico, Viva Aerobus, and Volaris – have made great progress in recovering from the unprecedented challenges that the aviation sector faced during the COVID-19 pandemic. Despite this p...
Loyalty programs are a priceless starting point for developing deeper connections with customers. Insights on customer behavior and preferences is like having a head start in the race to establish value-based, personalized member engagement. Yet, in every conversation I have with customers, we spend a lot time analyzing whether their technology platform is an enabler or disabler to meeting business objectives. Loyalty teams have fantastic ideas but often can't get them to market either because their technology doesn't support their ideas or the time and cost it would take to develop and adapt ...
Hello Sunitha, tell us a bit about your role and what you enjoy I work in the Hospitality Line of Business; in my role as a Lead Manager, I oversee multiple teams of engineers, ensuring that projects are executed successfully and on time. I work closely with cross-functional teams like product management and design to align our efforts with business goals. I really enjoy working with my teammates and seeing them develop and flourish in their roles. What drew you to the tech sector? After completing my Diploma in Computer Hardware and my B. Tech at Govt College of Engineering, Kannur, I initial...
With IATA forecasting USD 4.7 billion in net profits for airlines in 2023, things are looking up for the travel industry. And with the global online travel booking market expected to witness a 14.9% CAGR in the run-up to 2028, the challenge now shifts from staying alive to being competitive. Nearly half of all digital travel sales happen via smartphones, and over a quarter of travelers use smartphone apps exclusively to make their bookings. With widespread and increasing smartphone usage, airlines simply can´t ignore the channel. Relying on mobile-supported websites and clunky app user experie...
Airports play a central role in shaping the traveler experience, with creative design thinking and investment primarily focused on physical amenities. While great care is given to making the traveler's time at the airport more efficient and pleasant, one area of the experience still screams for attention — airport digital channels. Just because travelers happen to be at the airport doesn't mean they are using onsite amenities and services. As mobile usage continues to rise year on year, travelers are often glued to their devices rather than exploring what the airport has to offer. And this beh...