Experiential selling: Captivate your customer with rich content
Aravind Ramachandran

Experiential selling: Captivate your customer with rich content

Are you hungry? If I offer you a little bit of choice on what to serve you for lunch, which of these would you prefer?A succulent morsel cut from the tenderness of a fledgling chicken, lightly seared on a traditional iron grill and seasoned with hand-picked Indian spices. Served with a sprinkling of diced vegetables resting between finely sliced slabs of oven baked doughORA grilled chicken sandwichThe two options above mean essentially the same thing, but will appeal to your palate in drastically different ways. It is an old trick used by restaurants, which has received some acceptance from re...
Read More
The Future of the Retail Travel Agency
Asish Koshy

The Future of the Retail Travel Agency

Is This the End for Travel Agencies? Or a New Beginning?Over the past decade and half, seldom has a month gone by without the news heralding the demise of the retail travel agency business. CNN reported that there are about 13,000 travel retail locations presently in the United States, down from a peak of 34,000 in the mid-1990s.Emboldened by the closure of several brick and mortar travel agencies which defined store front travel agency business - especially in mature travel markets - the proliferation of OTAs / supplier direct web sites, the devastating effects of 9/11, the economic recession...
Read More
A Flagship Success: IBS Software at Seatrade 2016
IBS Software

A Flagship Success: IBS Software at Seatrade 2016

This March, Fort Lauderdale hosted Seatrade Cruise Global 2016, the largest conference put together just for the cruise line industry. Exhibitors and attendees from all over the world attended this major event, and IBS Software Services was right in the middle of the action. The conference was a major milestone for IBS Software's iTravel Reservation System, as Cyprus based Celestyal Cruises became the first cruise line to implement the iTravel life cycle reservations platform.You can read more about the next generation of tour and reservation management solutions below! Or, keep scrolling for ...
Read More