How-safe-are-travelers-at-their-dream-destination_COVER
Aravind Ramachandran

How safe are travelers in their dream destination?

​ A typical traveler may look for specific experiences while planning a vacation, probably based on how different it is compared to what they are used to in daily life. Clearly, the focus is typically on "what will I get to see/do?" or "how much fun can I have?" as opposed to a more solemn question of "how safe will I be?" What does risk mean? ​ The concept of risk tends to appear in a very narrow context in the travel industry's conversations with customers – a risk of flights being delayed, connections being missed, hotel reservations not being confirmed, a promised ancillary being withdrawn...
Read More
Need-experiences-will-travel-Millennials-take-to-the-skies-COVER
Aravind Ramachandran

Need experiences, will travel: Why millennials take to the skies

Travel marketers who have been paying attention to the world around them will not be surprised to hear that a large portion of the target customer base is now composed of millennials. Economists would attribute a large part of this (over the long term) to deregulation, as well as a "real" decrease in airfares relative to the incomes. Yet in recent times, the drastic increase in the quantum of information at their disposal has also contributed significantly to this trend. Largely on account of this influx of millennials into the demand side of the market, customer attitudes are evolving towards...
Read More
The infrastructure jigsaw: How cruise lines can cash in on undeveloped destinations
Aravind Ramachandran

The infrastructure jigsaw: How cruise lines can cash in on undeveloped destinations

Vacations are by design a detour (literally as well as figuratively) from what people are used to in daily lives. Lush greenery, untouched natural wonders, thick rainforests, serene beaches or the quaintness of a little village far away from a city – vacationers seek experiences with great diversity, and most often look for places that are off the beaten path. In this search for unique experiences, a great deal of value is attached to places that are still unknown to much of the world, or are still emerging as a popular destination. This means much of the world's tourism potential may lie ...
Read More
Experiential selling: Captivate your customer with rich content
Aravind Ramachandran

Experiential selling: Captivate your customer with rich content

Are you hungry? If I offer you a little bit of choice on what to serve you for lunch, which of these would you prefer? A succulent morsel cut from the tenderness of a fledgling chicken, lightly seared on a traditional iron grill and seasoned with hand-picked Indian spices. Served with a sprinkling of diced vegetables resting between finely sliced slabs of oven baked dough OR A grilled chicken sandwich The two options above mean essentially the same thing, but will appeal to your palate in drastically different ways. It is an old trick used by restaurants, which has received some acceptance fro...
Read More
The Future of the Retail Travel Agency
Asish Koshy

The Future of the Retail Travel Agency

Is This the End for Travel Agencies? Or a New Beginning? Over the past decade and half, seldom has a month gone by without the news heralding the demise of the retail travel agency business. CNN reported that there are about 13,000 travel retail locations presently in the United States, down from a peak of 34,000 in the mid-1990s. Emboldened by the closure of several brick and mortar travel agencies which defined store front travel agency business - especially in mature travel markets - the proliferation of OTAs / supplier direct web sites, the devastating effects of 9/11, the economic recessi...
Read More