How ‘Open’ is your innovation strategy?
Shweta Kavishwar

How ‘Open’ is your innovation strategy?

​ "The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow " - Rupert Murdoch For years, the secret sauce for driving innovation in firms has been to hire the best and invest heavily in R&D. Not only were companies able to discover the best ideas with the brightest talent, but they were also able to market and protect these ideas and in turn reinvest to keep the wheel turning. Has this scenario changed today though? Challenging R&D environments, mounting costs and competitive pressures are driving companies to reconsider their innovat...
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Smart Passports: Can blockchains reduce the hassle of visa renewals?
Aravind Ramachandran

Smart Passports: Can blockchains reduce the hassle of visa renewals?

Archaia is a 60 year old entrepreneur, and he has a problem. A multimillion dollar deal, which could transform his steel business forever, hangs in the balance. He can either reach Beijing , China tomorrow morning and sign the deal, or watch as his competitor walks away with the hugely profitable contract. Nova is a 20 year old cricketer - a specialist fast bowler, who also has a similar problem. He needs to reach Mumbai , India by that evening and register as replacement for an injured player on the team. If he doesn't reach on time then a part time pacer, who is already with the team as a ba...
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Experiential selling: Captivate your customer with rich content
Aravind Ramachandran

Experiential selling: Captivate your customer with rich content

Are you hungry? If I offer you a little bit of choice on what to serve you for lunch, which of these would you prefer? A succulent morsel cut from the tenderness of a fledgling chicken, lightly seared on a traditional iron grill and seasoned with hand-picked Indian spices. Served with a sprinkling of diced vegetables resting between finely sliced slabs of oven baked dough OR A grilled chicken sandwich The two options above mean essentially the same thing, but will appeal to your palate in drastically different ways. It is an old trick used by restaurants, which has received some acceptance fro...
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4 keys to unlock the millennial puzzle in mobility
Aravind Ramachandran

4 keys to unlock the millennial puzzle in mobility

Millennial  is defined as "a person reaching young adulthood in the 21 st century", which essentially refers to anyone born from 1981 onwards and up to 1997 for most demographic research purposes (Pew Research) . This timeline is significant because it coincides with the exponential growth phase of technology and more recently, Industrial Revolution 4.0, characterized by cyber-physical systems as per the World Economic Forum . Not only are they officially declared to be the largest among all generations currently in existence; but also (based on a report from travel website Protrav )...
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‘Sharing’ challenge must be met by innovation, supply upsurge
Aravind Ramachandran

‘Sharing’ challenge must be met by innovation, supply upsurge

​ On the sidelines of the Hamburg Aviation Conference 2017 which took place this week, Bratati Ghosh, Chief Marketing Officer of IBS , stated her views on why the aviation, travel and hospitality industries absolutely require innovation to sustain themselves for the long term. "The industry is going through a ton of disruption, with challengers that are carving away a lot of market share," she pointed out, referring to the likes of Uber and Airbnb which are poster children of the sharing economy. Industry website Hospitalitynet quotes an HVS study, which estimates that Airbnb captures approxim...
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