Experiential selling: Captivate your customer with rich content
Aravind Ramachandran

Experiential selling: Captivate your customer with rich content

Are you hungry? If I offer you a little bit of choice on what to serve you for lunch, which of these would you prefer? A succulent morsel cut from the tenderness of a fledgling chicken, lightly seared on a traditional iron grill and seasoned with hand-picked Indian spices. Served with a sprinkling of diced vegetables resting between finely sliced slabs of oven baked dough OR A grilled chicken sandwich The two options above mean essentially the same thing, but will appeal to your palate in drastically different ways. It is an old trick used by restaurants, which has received some acceptance fro...
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4 keys to unlock the millennial puzzle in mobility
Aravind Ramachandran

4 keys to unlock the millennial puzzle in mobility

Millennial  is defined as "a person reaching young adulthood in the 21 st century", which essentially refers to anyone born from 1981 onwards and up to 1997 for most demographic research purposes (Pew Research) . This timeline is significant because it coincides with the exponential growth phase of technology and more recently, Industrial Revolution 4.0, characterized by cyber-physical systems as per the World Economic Forum . Not only are they officially declared to be the largest among all generations currently in existence; but also (based on a report from travel website Protrav )...
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‘Sharing’ challenge must be met by innovation, supply upsurge
Aravind Ramachandran

‘Sharing’ challenge must be met by innovation, supply upsurge

​ On the sidelines of the Hamburg Aviation Conference 2017 which took place this week, Bratati Ghosh, Chief Marketing Officer of IBS , stated her views on why the aviation, travel and hospitality industries absolutely require innovation to sustain themselves for the long term. "The industry is going through a ton of disruption, with challengers that are carving away a lot of market share," she pointed out, referring to the likes of Uber and Airbnb which are poster children of the sharing economy. Industry website Hospitalitynet quotes an HVS study, which estimates that Airbnb captures approxim...
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Mobility: Why are travelers lagging behind smart shoppers?
Aravind Ramachandran

Mobility: Why are travelers lagging behind smart shoppers?

​ "I want to see the world. Where do I start?" "I have to travel for… What's the best way?" "I need a vacation. Where can I go?" A journey usually begins with one of those thoughts and before it concludes with "I'll post my travel photos online!" the typical traveler would have reached for his/her mobile phone or tablet at nearly every stage in between. In fact, a report from Think with Google (the research wing of the search giant) estimates that as many as 96% people turn to mobile devices such as a smartphone or a tablet when they need quick information or action. But spontaneity isn't the ...
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Blockchain: How to explain it to a 10 year old
Aravind Ramachandran

Blockchain: How to explain it to a 10 year old

" A blockchain is a distributed ledger database that maintains a continuously-growing list of transactions in the form of ordered records called blocks." - Wikipedia " If you can't explain it to a 10 year old, you don't know it yourself " – Albert Einstein (attributed, but disputed) Clearly, not a lot of people without a substantial background in technology can make much sense from the Wikipedia definition of blockchains. Any technologist who wants to explain the concept to a business leader or an investor who isn't very tech savvy would require a simplified version. With a nod to Einstein, wh...
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