Click-on-pic-book-your-trip-NDC-hackathon-winning-innovation-from-IBS-_COVER
Aravind Ramachandran

Click on pic, book your trip: NDC hackathon-winning innovation from IBS

​ "Wish I was there…" is a starting point for so many fun-filled vacations, when you see an attractive picture of your dream destination. And now, just one click along with that thought can help you plan your entire travel itinerary thanks to PhoTra, the ultimate hassle free experience, courtesy of technology developed by IBS Software! According to the Association of Film Commissioners International (AFCI), in the year 2012 alone, as many as 40 million travelers around the world chose their destinations based on what they saw on screen! With examples like Northern Ireland (courtesy Game of Thr...
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Automated-flights-Emotional-dependence-gradual-easing-and-three-enabling-pillars-COVER
Aravind Ramachandran

Automated flights: Emotional dependence, gradual easing and three enabling pillars

​" No way. People will never be comfortable on a flight without human cabin crew. It is an emotional need, to have someone to soothe your nerves when you are uneasy. That's exactly what cabin crew members are trained for! " - My suggestion that people will one day be happy to fly on a flight without human cabin crew, if the price is right, was met with skepticism by a friend who has been studying the industry at quite some depth. The counter argument against avoiding human staff on flights is heavily based on an assumption of customer preferences which holds true only under a very limited time...
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The infrastructure jigsaw: How cruise lines can cash in on undeveloped destinations
Aravind Ramachandran

The infrastructure jigsaw: How cruise lines can cash in on undeveloped destinations

Vacations are by design a detour (literally as well as figuratively) from what people are used to in daily lives. Lush greenery, untouched natural wonders, thick rainforests, serene beaches or the quaintness of a little village far away from a city – vacationers seek experiences with great diversity, and most often look for places that are off the beaten path. In this search for unique experiences, a great deal of value is attached to places that are still unknown to much of the world, or are still emerging as a popular destination. This means much of the world's tourism potential may lie ...
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Automation of airline customer service – the predictability model
Aravind Ramachandran

Automation of airline customer service – the predictability model

In the last post , I had written about price as the one factor that will drive how people accept automation in the air travel industry. The function of price, in this context, is to help compensate for the absence of one characteristic (human element) of a service which passengers are so used to. If, in some period of time from today, it becomes emotionally acceptable for passengers to travel in an aircraft without the presence of a trained cabin crew for support, we need to have some idea of what that will look like. The enabling keyword is 'predictability' in this context. With current techn...
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Flights staffed by AI: The one driver for customer acceptance
Aravind Ramachandran

Flights staffed by AI: The one driver for customer acceptance

​ ​Artificial intelligence and machines are taking over from human knowledge and labor as the platform on which businesses will run in the future. Having said that, it is important to understand that many skilled jobs currently performed by humans will be restructured and made more impactful by technology than be totally replaced by it. The aviation industry's unique positioning makes some parts a little more complex to automate than most other sectors. Already based on a platform of advanced technology, the industry also leans heavily on customer service quality and offerings as a means to di...
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