Six Ways You Can Do Revenue-Based Loyalty Programs Right, Part I
Syed Masood

Six Ways You Can Do Revenue-Based Loyalty Programs Right, Part I

A Changing Environment:When American Airlines and Aer Lingus announced that they were joining the bandwagon of revenue based loyalty programs, it became evident that the airlines were following a growing trend outlined and practiced by major industry players like Delta, United, Qantas and South African. Rewarding customers based on the amount they spend allows for a more fair cultivation of the airline-customer relationship and provides a loyalty proposition truly attuned to customer value rather than just focusing on miles in the itinerary. By moving to the revenue based model, airlines have ...
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