Analytics and ancillaries to fix the sharing economy
Aravind Ramachandran

Analytics and ancillaries to fix the sharing economy

​Alternative lodging platforms (such as AirBnB) are essentially enablers of the sharing economy, because they successfully solve what economists call the two sided platform problem. In this context, people willing to let out their home/room as well as people seeking such lodging must be brought together and simultaneously utilize the platform for it to have any relevance in the market. If any one side is missing or reluctant, then the transaction cannot happen – either the host's room will lie vacant, or the potential lodger will go without a roof above his/her head!But that isn't the whole st...
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Repeat business vs Reviews: Which do you trust when choosing a hotel room?
Aravind Ramachandran

Repeat business vs Reviews: Which do you trust when choosing a hotel room?

Every traveler who ends up in a bad hotel room (and is surprised by it) is a victim – a victim of an imperfectly functioning marketplace. Ponder what goes into such a flawed transaction that destroys the customer experience that is so valuable in the hospitality industry.The vendor (hotel) sets a price that assures an appropriate (or higher) return for its capital and operating costsHe/she realizes that the actual room won't sell enough for the price he/she seeksSome analysis is done about the demand for room quality that matches that priceSubstitute visuals (usually stock images, or even old ...
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Innovations in Hospitality: Insights from the CEO, Rajiv Shah
Francis Wilson

Innovations in Hospitality: Insights from the CEO, Rajiv Shah

Interested in the latest disruptions and trends in the hospitality industry that might affect your business? Then look no further: Bonotel Exclusive Travel recently featured a thought piece written by IBS Software Services CEO Rajiv Shah that takes a serious look at the latest innovations in hospitality services. You can read the article in the February Edition of the Bonotel Brief, Bonotel's quarterly publication.Read by a wide range of hotel managers, hotel operators, and travel agents from the hospitality industry, the Bonotel Brief features articles written by leading executives. In this i...
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