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‘Sharing’ challenge must be met by innovation, supply upsurge
Aravind Ramachandran

‘Sharing’ challenge must be met by innovation, supply upsurge

​On the sidelines of the Hamburg Aviation Conference 2017 which took place this week, Bratati Ghosh, Chief Marketing Officer of IBS, stated her views on why the aviation, travel and hospitality industries absolutely require innovation to sustain themselves for the long term. "The industry is going through a ton of disruption, with challengers that are carving away a lot of market share," she pointed out, referring to the likes of Uber and Airbnb which are poster children of the sharing economy.Industry website Hospitalitynet quotes an HVS study, which estimates that Airbnb captures approximate...
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Mobility: Why are travelers lagging behind smart shoppers?
Aravind Ramachandran

Mobility: Why are travelers lagging behind smart shoppers?

​"I want to see the world. Where do I start?""I have to travel for… What's the best way?" "I need a vacation. Where can I go?"A journey usually begins with one of those thoughts and before it concludes with "I'll post my travel photos online!" the typical traveler would have reached for his/her mobile phone or tablet at nearly every stage in between. In fact, a report from Think with Google (the research wing of the search giant) estimates that as many as 96% people turn to mobile devices such as a smartphone or a tablet when they need quick information or action. But spontaneity isn't the onl...
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Blockchain: How to explain it to a 10 year old
Aravind Ramachandran

Blockchain: How to explain it to a 10 year old

"A blockchain is a distributed ledger database that maintains a continuously-growing list of transactions in the form of ordered records called blocks." -Wikipedia"If you can't explain it to a 10 year old, you don't know it yourself" – Albert Einstein (attributed, but disputed)Clearly, not a lot of people without a substantial background in technology can make much sense from the Wikipedia definition of blockchains. Any technologist who wants to explain the concept to a business leader or an investor who isn't very tech savvy would require a simplified version. With a nod to Einstein, who su...
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Listen to machines and hear their troubles!
Aravind Ramachandran

Listen to machines and hear their troubles!

"That doesn't sound right!" No matter how advanced machines get, this line will always represent the lower bound for human abilities to identify mechanical issues. Whether it is a $100 blender, a $1000 air conditioner, a $100,000 sports car or even a $10,000,000 aircraft, revving it up must not only feel good, but also sound good to give you full assurance that it is working perfectly. If it sounds a bit off, the logical conclusion is that something's amiss and you need to take a closer look. Interestingly, this is the basis for a growing diagnostics model, where sensors literally 'listen' to ...
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Social CRM and user discipline on social networks
Aravind Ramachandran

Social CRM and user discipline on social networks

Ash was taking her first flight and was visibly excited. She had heard a lot of stories – some good, some scary - from her friends who had flown before and wanted to leave no stone unturned to make the experience as wonderful as it possibly could be."Any chance I can get an upgrade to first class?" she enquired eagerly. The check-in agent responded with patience, "I'm sorry, we have a full flight today" before his tone picked up, "But I can get you something that might please you!" Ash wasn't sure what to expect, but hey, who would turn down free stuff?"I see your friend John Strange is also o...
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