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Loyalty programs for LCCs...think beyond low fares
Syed Masood

Loyalty programs for LCCs...think beyond low fares

Loyalty programs are emerging as a maxim rather than a mere choice for Low Cost Carriers (LCCs)January 1, 1914 was the New Year that permanently changed the way we travel. The St. Petersburg – Tampa Airboat Line operated the first ever commercial flight carrying its lone passenger Abram C Pheil on a 23 minute journey between the two ports. 100 years down the line, commercial aviation has an annual economic footprint of $ 9.2 trillion (IATA, passenger and cargo), provides 58 million jobs and is nothing less than a life line to 7 billion people across the globe. Over the time the civil avia...
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Six Ways You Can Do Revenue-Based Loyalty Programs Right, Part II
Syed Masood

Six Ways You Can Do Revenue-Based Loyalty Programs Right, Part II

Loyalty Programs: Technology & CustomerCareWith more and more airlines shifting their loyalty programs from miles based rewards systems to revenue based models, properly understanding revenue based loyalty strategies is now more important than ever. In our last post, we talked about the numerous advantages of revenue based loyalty programs: their simplicity, transparency, and decreased liability risk.In the second post of our two part series on Revenue Based Loyalty, we'll focus on both the human and technological elements of Revenue Based Loyalty. Ensuring that your customers are not affe...
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Six Ways You Can Do Revenue-Based Loyalty Programs Right, Part I
Syed Masood

Six Ways You Can Do Revenue-Based Loyalty Programs Right, Part I

A Changing Environment:When American Airlines and Aer Lingus announced that they were joining the bandwagon of revenue based loyalty programs, it became evident that the airlines were following a growing trend outlined and practiced by major industry players like Delta, United, Qantas and South African. Rewarding customers based on the amount they spend allows for a more fair cultivation of the airline-customer relationship and provides a loyalty proposition truly attuned to customer value rather than just focusing on miles in the itinerary. By moving to the revenue based model, airlines have ...
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