The Future of the Retail Travel Agency
Asish Koshy

The Future of the Retail Travel Agency

Is This the End for Travel Agencies? Or a New Beginning? Over the past decade and half, seldom has a month gone by without the news heralding the demise of the retail travel agency business. CNN reported that there are about 13,000 travel retail locations presently in the United States, down from a peak of 34,000 in the mid-1990s. Emboldened by the closure of several brick and mortar travel agencies which defined store front travel agency business - especially in mature travel markets - the proliferation of OTAs / supplier direct web sites, the devastating effects of 9/11, the economic recessi...
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